Finding Your Focus

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In this course, we’ll explore exactly what it is you do for a living and what type of customers you want. At the end of this course, you’ll be able to clearly articulate what you do and who you serve.

This is not a course about marketing strategies or techniques. It’s useless to talk about marketing until you can talk about your business. That’s what this course will help you answer.

Course time: 55 min (+ additional time for exercises)

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Course Content

1 Introduction (free preview)2 min 
2 Start with WHY19 min 
3 Discover your WHY4 min 
4 Define your WHAT6 min 
5 Identify your WHO7 min 
6 A note on niches5 min 
7 HOW you connect8 min 
8 WHERE are your customers?3 min 
9 Next Steps1 min 
10 Downloads archive1 min