Freelancing Foundations

Finding Your Focus

In this course, we’ll explore exactly what it is you do for a living and what type of customers you want. At the end of this course, you’ll be able to clearly articulate what you do and who you serve. This is not a course about marketing strategies or techniques. It’s useless to talk about

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Marketing Fundamentals

You’re great at what you do, but how well do you know how to market yourself? Marketing doesn’t have to be intimidating. In this course, you’ll get a crash course in marketing, specifically the aspects most important for freelancers, as well as create a tactical plan for your next marketing campaign.

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Communicating with Confidence

If I could pick any single skill and call it the “most important” for a freelance business owner, it’d be communication. I’ll share some stories of my own journey in this course and how, through my failures, I’ve learned the crucial importance of good communication. Do you dread getting on the phone with a prospect?

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Legal Matters

We’re designers, developers, illustrators, writers, and editors. Not lawyers. But that doesn’t mean we don’t have to deal with legal matters in the process of running our businesses. This course walks you through what you need to know to protect both your relationships with your clients and your business. Course time: 50 min

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