Lead generation is simply the art of attracting people who need your products or services to your virtual front door. What tactics do you use to get them there? Read on to find out. This post is part of a series called Freelancing Fundamentals: How to Take a Project from Cradle to Launch. Sourcing new customers …
Freelancing Fundamentals: Lead Generation Tactics Read More »
In 1997, I was fresh out of college, had very little experience, and was looking for a way to pay rent. Armed with three (unpaid) websites in my portfolio — a university department site, a church website, and my personal site/online resume — I hoped to turn my baby skill set into a paying job. …
7 Things Your (Potential) Client Needs to Hear You Say Before They’ll Hire You Read More »
I had the pleasure of speaking at WordCamp San Diego on how writing (or blogging) on your WordPress site is an integral component of your lead generation strategy. Below are my slides and some key takeaways to help you write for better lead generation. Why write? What does it have to do with lead generation? …
If you don’t have a background in sales, finding new clients can be an intimidating chore. Learn a few of my favorite tips to make this process easier now!
One of the most challenging aspects of being a freelancer is attracting and working with great clients.
I’ve had to fire clients a few times in my career. It’s an awkward, un-fun task that could (likely) be avoided if I’d done a better job qualifying them at the start. Finding the right clients to work with is a bit like dating. You get to know each other up front, asking questions, doing …
